Hey! I’m Erica.
I’m a mixed-method user researcher in California working on creating better user experiences for digital products.
I am a problem solver who loves being the voice of the people. I strongly believe that innovative designs stem from understanding the user’s pain points, needs, and motivations.
Outside of research, I enjoy playing racquet sports, crafting, and learning about the eCommerce space. People around me would say that my hobby is collecting hobbies.